Originally a chalkboard style label that covered most of the package and product, I wanted to take the brand in a different direction and we introduced a clean vibrant aesthetic to our packaging. The new design used bright colors and transparent labels to display the beautiful product, while the playful copy emphasized the flavor, aroma, smell, benefits or uses of it— or just having a bit of veggie pun!
With the packaging update, our product jumped off store shelves and we saw a dramatic increase in sales, not only in our own market, but also in Publix, Kroger Delivery, Walmart & Winn Dixie.