It just kinda keeps going and going,
and sometimes it doesn’t look very coordinated,
and you're not sure where it's going to go,
but it's fun and endearing and gets to the bottom of the hill,
and in the end everyone walks away much happier and more
accomplished than they were.
I like to think of my creativity like a panda rolling down a hill...
Let's Start with the Basics About Me...
CREATIVE
Director | Strategist | Copywriter
MARKETING
Director | Strategist | Manager
+
I'M LIKE A MARKETING MIXOLOGIST.
With a unique blend of creative vision, strategic insight, and a strong background in client relations, I thrive on solving challenges, building compelling brand identities, and crafting innovative marketing strategies that leave a lasting impact. As a seasoned leader, I’ve mastered the art of fostering strong team dynamics and creating a positive, high-performing work culture where success flourishes. My passion, charisma, and love of words inspire my teams to push boundaries, think big, and bring bold ideas to life.
5 Things That Make Me
Weird & Awesome :
1. I am a Copywriter at my core, but really I create experiences in more than words.
​
2. My years in the hospitality/food service industry that I spent serving and bartending helped to shape me into the professional adult and creative I am today. Plus lended a hand to my sarcasm and quick wit.
​
3. I love sports and was a serious athlete growing up. My main sport was soccer and I played competitively around the US and even won a National Championship. It was one of the reasons I got my Masters in Sports Marketing & Management.
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4. I originally went to SCAD to play soccer and study Fashion Design. I switched my major a few times before finding my real passion in advertising copywriting.
5. Hailing from Michigan (and to the victors!), I wanted to be a hockey chick and work for the Detroit Red Wings when I grew up. It still could happen— but I'm also open to detours.
"
Create cool shit.
Keep it simple.
Make it magical.
"
— Me
My Motto:
^ A photo of me in the wild at Employee Softball
I believe good culture is the driving force behind great teams.
Encouraging a collaborative, comfortable workspace is key to success and I've come to understand what that takes from a leader. Creating or fixing culture means changing the mindset and the energy in every room— and it starts from the top.
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The guide was complete with:
• Introduction to the community
• Company organizational structure
•. Resource rolodex,
•. Processes and procedures
•. Client overviews + brand/style guides
• Questionnaires on employees' goals and ambitions
A sampling of the onboarding guide I created for new employees.
ailing from the North— and to the victors—
I get my grit, accent & love of hockey from the Mitten.
​
I inherited my creativity and sense of humor from my pops,
And my thoughtfulness and decor style from my mama.
​
On the soccer field, I developed teamwork, leadership and dedication.
I found my voice and true self in Savannah,
And learned "how to people" behind the bar,
along with a fair share of sarcasm and confidence.
​
In Central FL, I built character and professional experience, as well as found my management style.
​
And my next adventure will continue to challenge me and
help me grow personally and professionally. ​