Hiya! I'm Kelsey Hizelberger. I have more than a decade of marketing experience for a variety of clients and industries, with expertise in digital, experiential and traditional marketing, and specializing in brand identity, marketing strategy, copywriting and campaign development.
Known in some circles as a brand rainmaker, I combine keen strategic insight with unmatched creative vision to create brands and marketing campaigns that resonate with audiences, while driving sales and growth.
Retired athlete, bartender & art school kid,
turned creative marketing guru with
an early bedtime & a cat collection problem.
Let's Start with the Basics About Me...
Education
Savannah College of Art & Design (SCAD)
Bachelor's Degree in Advertising, with a specialization in Copywriting
Southern New Hampshire University
Master's Degree in Sports Marketing & Management
Experience
The Villages 2017-2025
Marketing & Creative Director | Senior Copywriter | Social Media Manager | Marketing Manager
Freelance 2010-Present
Brand Identity Development | Web Design/Development | Copywriting
Signage | Marketing Collateral | Social Media | SEO | Digital Marketing
"
Create cool shit.
Keep it simple.
Make it magical.
"
— Me
My Motto:
^ A photo of me in the wild at Employee Softball
ailing from the North— and to the victors—
I get my grit, accent & love of hockey from the Mitten.
I inherited my creativity and sense of humor from my pops,
And my thoughtfulness and decor style from my mama.
On the soccer field, I learned the value of teamwork, leadership and dedication.
I found my voice and true self in Savannah,
And learned "how to people" behind the bar,
(along with a fair share of sarcasm and confidence.)
In Central FL, I've grown personally and professionally, built character and gained oodles of experience.
And my next adventure will continue to challenge me and
help me grow personally and professionally.
H
I believe good culture is the driving force behind great teams.
Encouraging a collaborative, comfortable environment is key to success and I've come to understand what that takes from a leader.
As a seasoned leader, I’ve mastered the art of fostering strong team dynamics and creating a positive, high-performing work culture where success flourishes. My passion, charisma, and love of marketing inspire my teams to push boundaries, think big, and bring bold ideas to life.
The guide was complete with:
• Introduction to the community
• Company organizational structure
•. Resource rolodex,
•. Processes and procedures
•. Client overviews + brand/style guides
• Questionnaires on employees' goals and ambitions
A sampling of the onboarding guide I created for new employees.